4th April 2008
70% of companies say that having a branded coffee solution in-house makes a positive impression on clients and guests as well as boosting staff morale.
Independent research identifies Bewley’s as the most popular brand of coffee and machine purchased by companies in Ireland today.
Dublin, 31st March 2008 – Coffee experts Bewley’s have unveiled an exciting new single-serve coffee capsule system designed to delight coffee lovers in offices and hotels nationwide. Bewley’s is the first Irish company to launch this unique single serve coffee capsule product to the Irish market. The new Bewley’s Gaggia Machine uses foil sealed capsules which provide deliciously fresh roast and ground coffee, and tea, immediately at the touch of a button. Apart from espressos and filter coffee on demand, an easy to use steam frother also allows everyone to make cappuccinos and lattes.
With this innovative new coffee machine, Bewley’s has pooled all of its knowledge and expertise to satisfy demand for fresh coffee and tea all day. The pioneering coffee roaster has already trialed the machine with customers whose staff and clients have reacted enthusiastically to the exciting new offer.
David Doran, Administrator, Anglo Irish Bank, commented on the benefits provided: “The machines work perfectly. They are easy to use and the coffee is super, it’s a really good system. The coffee capsule is a sealed unit so it’s as fresh as you can get it. People even come from other floors to use our machines. Our people like it, they like it a lot.”
All a coffee or tea lover has to do is to place one of the unique new capsules into the machine for a choiceof freshly made filter coffee, decaffeinated coffee, espressoor tea – with the distinctive Bewley’s aroma, trademark freshness and quality taste, just like a real café coffee.
Bewley’s Master Roaster Paul O’Toole personally selected the varieties of coffee and tea used in the new capsule system, maximising the flavour intensity and freshness of the offer. Each sealed foil capsule contains 8 grammes of roast and ground coffee, or 2.5 grammes of fresh tea leaves, the exact amounts needed to provide consistent quality and taste every time.
Because each capsule provides a single serving, there is no wastage in addition to not having to guess the amount of coffee required to make that perfect cup. The fully airtight foil capsule provides a long shelf life and preserves the full flavour and aroma when making a cup of coffee or tea.
The beauty of The Bewley’s single serve Gaggia machine is that it can be used in a variety of locations in the office environment including meeting rooms, canteens, conference rooms, reception areas or anywhere that people might want to enjoy a cup of tea or coffee. The machine is adaptable and can be moved between different rooms depending on requirements as it has an accessible water tank which can also be plumbed and unplumbed.
It is also designed for use in hotel meeting rooms and conference centres, where a fresh roasted and ground coffee service is seen as a big quality differentiator by guests and business delegates.
In research undertaken for Bewley’s by independent Amárach Research, four out of five Irish companies surveyed said that their employees appreciated the ability to have a high quality fresh coffee at work, comparable to their favourite nearby café. 70% of companies said that having a branded coffee solution in-house makes a positive impression on clients and guests as well as boosting staff morale. The independent research also identified Bewley’s as the most popular brand of coffee and machine purchased by companies in Ireland today.
Bewley’s Managing Director, Jim Corbett commented: “Things are really looking up for the coffee aficionado at work. If you want to be a barista in your own boardroom, then this is the machine for you. It’s simple to use, avoids any wastage and needs almost no cleaning. The coffee capsules offer a superb quality cup of Bewley’s freshly roast and ground coffee with no tiresome measuring or brewing. This is a remarkable new system which will make a major difference for the overall quality of coffee and tea service in companies and venues all over Ireland,”
He added: “At Bewley’s, we have been exploring, sourcing and roasting the world’s most delicious coffee for over a century. Ever since Bewley’s broke from the East India Company’s tea importation monopoly in 1835 and brought tea directly from Canton to Dublin, we have led the market with new innovations. Bewley’s was the first company to offer ‘bean to cup’ coffee solutions to Irish customers, the first to offer ‘coffee to go’ in convenience stores, the first to introduce latté art to Ireland and the first to carry out quality audits for customers. We are now the first in Ireland to introduce a unique new capsule based single-serve system to the Irish business market.”
Bewley’s is a leading supplier in offices, café, restaurants and four and five star hotels across the country and supplies many of the largest business clients in Ireland including many well known names in the hospitality sector including The Ritz Carlton Hotel, The Merrion Hotel, The K Club, Dromoland Castle, Avoca, Hilton Hotels, Nude, Carton House, Butler’s Chocolate Café, Café Sol, the Thomas Read Group and Ashford Castle.
Bewley’s provides full training on all coffee service systems as well as after-sales service and technical support through dedicated customer care and nationwide engineering teams. The new Bewley’s single serve Gaggia system is available by calling (01) 816 0600.
