In today’s society consumers are seeking out brands that make a genuine difference. Bewley’s ecoGrounds is a branded programme that guarantees a high standard of quality, integrity and full traceability.
Only coffee and tea that is Fairtrade certified or comes directly from Bewley’s partner growers is offered under the ecoGrounds programme. Through social media & PR campaigns, ecoGrounds connects consumers to the farmers who grow our coffee and tea. Unique origin stories highlight the operator’s commitment to ethical sourcing and traceability, thus reinforcing their CSR position.
The programme delivers dedicated training support with impactful P.O.S. and external signage to entice consumers to purchase. ecoGrounds is popular with contract caterers and in particular with universities that are looking for differentiated, sustainable hot beverage solutions.